Burger King Seven-Inch Sandwich Ad

This Burger King ad created for the Singaporean market drove a lot of criticism saying it was vulgar, condescending and offensive. While I couldn’t find any information on Burger King’s target audience in Singapore, this ad would never work in more conservative countries such as the US or England, where Burger King’s audience are families. I think it’s funny, and as Gawker reported, the only thing the ad is missing “is the disclaimer that you’ll actually get fewer blowjobs if you eat these sandwiches, but perhaps that’s the “genius” of advertising that we simpletons on the outside just don’t get.”

-Roberto Nishimura


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